With a goal to reinterpret the classic real-user testimonial ad, we created an upbeat dialogue between our announcer and Noom users, about how the program's psychological approach made the real difference in their health journey.
Noelle: Making Your Habits Stick
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Tommy: The Psychological Approach
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Tosin: Crush Your Cravings
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Matthew: The Why
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In Getting Personal, we came up with a film structure that feels distinct, magnetic and authentic—and brings to life Noom’s new design system and tone of voice.
Noom created a total of 17 Getting Personal spots, each featuring a real Noom user from the US, UK, or Australia. These reimagined 'success story' films proved to convert 10% more people to sign up for Noom than the previous testimonials ads.
In Noom's rebrand, we created a bank of several conceptual collages, which lived in the app, video content, organic social content and direct marketing collateral, intended to simplify curriculum content and make it more friendly and engaging. Above are a few featured in Getting Personal.