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Fur launched a clean deodorant that doubles as skincare, formulated to treat discoloration and irritation often caused by waxing and shaving.
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I was tasked to create a campaign to express the product's gentle formula, unique skincare benefits, and the scent inspired by the ancient concept of petrichor, meaning the scent of earth after rain.
Shot with Vanessa Granda
We created a lifestyle imagery series for e-comm and our wholesale business channel, intended to reflect the lush, green setting of our campaign, while featuring the product in a realistic retail settings.
Shot by May Arida
With these assets, I led a team of designers and copywriters to support the product launch through e-commerce, paid and organic social, NYC + LA pop-up events, influencer marketing, and visual merchandising.
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